Turn Your Brand Into a World People Can’t Ignore
Branding isn’t just about a logo or a tagline—it’s about crafting a magnetic, layered world that pulls in the right people and keeps them coming back.
This course is designed for founders, business owners, and marketers who are ready to go beyond surface-level branding and gain positioning power over the competition.
What You’ll Gain
By the end of this course, you’ll have:
// A clear & confident brand identity—that feels authentic and differentiates you from the competition.
// A strategy for storytelling and content—that fits your brand’s unique view and vision.
// A roadmap for building a layered brand world—with actionable steps you can implement at your own pace.
// Exclusive frameworks & tools you won’t find in the Build Your Brand Universe book.
// Personalized feedback & office hours to receive professional guidance as you build.
The Course Structure:
This course follows the foundational layers outlined in Build Your Brand Universe—but takes them further, with exclusive exercises, strategic frameworks, and hands-on support to help you put them into action.
Core Modules:
Bonus Starter Module: Finding Fresh Territory–Before diving into brand-building, you’ll learn how to uncover unique insights from your customers, industry, and business—so you can position your brand in a way that feels fresh, compelling, and differentiated.
Brand POV – Define your brand’s unique point-of-view and positioning so you stand out in a crowded market.
Ownable Identity – Craft a brand identity that’s recognizable, consistent, and unmistakably yours (even before a logo is involved).
Unique Experience – Identify the signature touchpoints that make your brand feel like a fully immersive world—whether online, in person, or through packaging, product, or service.
Narrative Amplified – Build a strategic approach to content, marketing and communications, so you’re showing up in the right places, saying the right things, and pulling in your ideal audience.
Genuine Culture – Learn how to foster an internal and external culture that keeps your brand alive, grows your community, and strengthens long-term loyalty.
How It Works
// Self-paced learning with videos and interactive workbook exercises.
// Live office hours & feedback to help you refine and execute your ideas.
// Buy one module or all five (based on your needs) - new material is released every 3 months.
The Course vs. The Book: Which One is Right for You?
The book lays out the essential layers of a magnetic brand—but reading about branding and actually building a brand are two different things.
This course is designed for founders who want to put their ideas into immediate action with step-by-step guidance, exclusive tools, and direct feedback.
Read the Book If…
You want to learn the principles and strategy behind brand world-building.
You’re looking for inspiration and high-level direction.
You prefer to work independently and at your own pace.
Take the Course If…
You want a clear roadmap with step-by-step exercises to apply the concepts.
You need feedback, accountability, and live support to push, challenge, and refine your ideas.
You want exclusive tools & frameworks not included in the book.