Challenge

How do you represent a dynamic group of entrepreneurs with their own quirky spirit but no physical product or location to showcase? This was the question we posed at the beginning of our journey with Edupreneurs (EDUP as it’s known by its community). The company had an existing visual identity and website but felt that it lacked the energy and value they wanted to project. They needed the brand to appeal to a niche audience who valued educational institutions but also wanted creative solutions to outdated systems within the industry.

Opportunity

Using our strategic branding process and value of the service, we found our anchor for the brand in the quirky and creative culture of this brand’s audience. By redefining what it meant to be an ‘Eddie’ as community members were called, we could reimagine the brand experience and identity into something fresh and impactful. Something that would speak to both creative entrepreneurs and educators alike.

Solution

We penned the new tagline ‘Visionaries Welcome’ to position the brand as forward thinking and all-inclusive regardless of where each small business was in their journey. Additionally we created the voice and visual language of the brand with a new wordmark, icon, graphics, typography, lifestyle imagery, and a bright poppy color palette that helped the business stick out in a sea of sameness. To build excitement and anticipation around the customer experience, we wrote and designed key collateral including an email campaign, brochure, event materials, swag and an experiential website.

“This team has a gift for articulating a brand’s ethos and ensuring it’s woven through every thoughtful piece they touch.”

— Jennifer Zehenni, Founder, Edupreneurs