Challenge

Prior to the workshop, we consulted with Google’s team to determine the goals of the day: who would be in attendance, what did they want participants to walk away with, what were the KPIs for a successful workshop, and what impact were they hoping for for the team at large. The company was looking for a workshop to lead for the internal Sales Team that would inspire their personal purpose as team members, and the connection to the team brand as a whole.

Solution

With a clear roadmap in place, our founder facilitated a 2 hour interactive workshop for 50 Google employees that challenged participants to uncover their personal brands. What energized them about the work they do, what were the problems or ‘opportunities for growth’ they were most interested in solving for the team or company, how they could be more intentional with their personal/professional development, and how to manage the perception (or reputation) by asking for feedback from their peers or mentors.

Key moments of the day included:

Choosing a fictional character that embodied the values they admire.

Pinpointing their unique ‘superpower’ and how it could be leveraged in their day-to-day work.

Learning how other members of their team perceived their strengths.

Collaborating with smaller groups to determine the team brand, superpower,

and opportunities to solve problems.

Presenting to the larger team their findings.

Results

Members of the Sales Team had the unique opportunity to work on their own personal brands and how to leverage it to contribute to the larger purpose of the company.  The team has seen an increase in internal communication and a renewed energy towards day-to-day tasks. Employees have been more forth-coming with managers as to how they want to grow within the company and which challenges they were most passionate about solving.